Asea is a biotech company specializing in products that improve cellular health at the genetic level. Their technology and products are the only kind in the world. We partnered with them on a comprehensive brand refresh that truly represents their company and products.

 

Engaging elements, alluring color, and a modern sensibility were combined to create a robust brand that truly stands out in the biotech space. We worked on all touchpoints of the brand from marketing collateral, packaging, events, photography, and even their workspace to ensure they were in tune. And with designers throughout the world, we also provided them with a detailed guide governing the brand and instruction on creating brand-centric visuals. 

 

Their headquarters is the physical embodiment of the brand. GSBS Architects designed a modern, stylish space that provides visitors with a real sense of what Asea looks like. We worked closely with them to ensure there was a strong connection between brand and space in both the exterior and interior. Walnut millwork, cool neutral tones, hexagon elements, and engaging glass and metal elements complete the look.

 

And we didn't stop there. The brand also extends into Asea’s science-based flagship products. Care was taken to infuse the brand throughout all marketing assets using rich, saturated colors and brand patterns to help this product line stand out and take notice.

Services: Creative Strategy, Creative Direction, Brand Architecture, Print Design, Packaging, Environmental Graphics, Photography