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ASEA is a global biotech company specializing in products that improve cellular health at the genetic level. Their technology and products are the only kind in the world and needed a brand that paired perfectly with this ideal. Engaging elements, alluring color, and a modern sensibility were combined to create a robust brand that truly stands out in the biotech space.

ASEA is a global biotech company specializing in products that improve cellular health at the genetic level. Their technology and products are the only kind in the world and needed a brand that paired perfectly with this ideal. Engaging elements, alluring color, and a modern sensibility were combined to create a robust brand that truly stands out in the biotech space.

ASEA is a global biotech company specializing in products that improve cellular health at the genetic level. Their technology and products are the only kind in the world and needed a brand that paired perfectly with this ideal. Engaging elements, alluring color, and a modern sensibility were combined to create a robust brand that truly stands out in the biotech space.

Scope of Work
Creative Strategy
Brand Identity & System
Brand Guidelines
Marketing Collateral
Packaging Design

Environmental Graphics
Photography

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asea-secondary-logo
asea-graphic-elements
asea-color-palette
asea-typography
asea-pattern
asea-brandguide-collage
asea-brandguide-patterns-1

With designers throughout the world, it was important for ASEA to have a comprehensive guide to create on-brand visuals. It also needed to be an engaging piece that acts as a representation of the look and tone of the brand. Both serious and playful, the solution was an interesting grid where information and visuals live together in a dynamic way.

With designers throughout the world, it was important for ASEA to have a comprehensive guide to create on-brand visuals. It also needed to be an engaging piece that acts as a representation of the look and tone of the brand. Both serious and playful, the solution was an interesting grid where information and visuals live together in a dynamic way.

With designers throughout the world, it was important for ASEA to have a comprehensive guide to create on-brand visuals. It also needed to be an engaging piece that acts as a representation of the look and tone of the brand. Both serious and playful, the solution was an interesting grid where information and visuals live together in a dynamic way.

With designers throughout the world, it was important for ASEA to have a comprehensive guide to create on-brand visuals. It also needed to be an engaging piece that acts as a representation of the look and tone of the brand. Both serious and playful, the solution was an interesting grid where information and visuals live together in a dynamic way.

With designers throughout the world, it was important for ASEA to have a comprehensive guide to create on-brand visuals. It also needed to be an engaging piece that acts as a representation of the look and tone of the brand. Both serious and playful, the solution was an interesting grid where information and visuals live together in a dynamic way.

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asea-welcomekit-collage
asea-welcomekit-explore
asea-welcomekit-spine
asea-businesspapers
asea-hq

The ASEA headquarters is the physical embodiment of the brand. GSBS Architects designed a modern, stylish space that provides visitors with a real sense of what ASEA looks like. Care was taken to marry the brand with the space throughout both the exterior and interior. Walnut millwork, cool neutral tones, hexagon-based designs, and engaging glass and metal elements complete the look.

The ASEA headquarters is the physical embodiment of the brand. GSBS Architects designed a modern, stylish space that provides visitors with a real sense of what ASEA looks like. Care was taken to marry the brand with the space throughout both the exterior and interior. Walnut millwork, cool neutral tones, hexagon-based designs, and engaging glass and metal elements complete the look.

The ASEA headquarters is the physical embodiment of the brand. GSBS Architects designed a modern, stylish space that provides visitors with a real sense of what ASEA looks like. Care was taken to marry the brand with the space throughout both the exterior and interior. Walnut millwork, cool neutral tones, hexagon-based brand designs, and engaging glass and metal elements complete the look.

The ASEA headquarters is the physical embodiment of the brand. GSBS Architects designed a modern, stylish space that provides visitors with a real sense of what ASEA looks like. Care was taken to marry the brand with the space throughout both the exterior and interior. Walnut millwork, cool neutral tones, hexagon-based designs, and engaging glass and metal elements complete the look.

The ASEA headquarters is the physical embodiment of the brand. GSBS Architects designed a modern, stylish space that provides visitors with a real sense of what ASEA looks like. Care was taken to marry the brand with the space throughout both the exterior and interior. Walnut millwork, cool neutral tones, hexagon-based designs, and engaging glass and metal elements complete the look.

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asea-hq-lobby
asea-flagship-products

The brand also extends into ASEA’s flagship products. Saturated blues, metallic tones, and hexagon brand elements were used as the building blocks to make the package designs purely unique. Product environmental graphics, studio, and lifestyle photography all feature the modern, science-based sensibility of the ASEA brand.  

The brand also extends into ASEA’s flagship products. Saturated blues, metallic tones, and hexagon brand elements were used as the building blocks to make the package designs purely unique. Product environmental graphics, studio, and lifestyle photography all feature the modern, science-based sensibility of the ASEA brand.  

The brand also extends into ASEA’s flagship products. Saturated blues, metallic tones, and hexagon brand elements were used as the building blocks to make the package designs purely unique. Product environmental graphics, studio, and lifestyle photography all feature the modern, science-based sensibility of the ASEA brand.  

The brand also extends into ASEA’s flagship products. Saturated blues, metallic tones, and hexagon brand elements were used as the building blocks to make the package designs purely unique. Product environmental graphics, studio, and lifestyle photography all feature the modern, science-based sensibility of the ASEA brand.  

The brand also extends into ASEA’s flagship products. Saturated blues, metallic tones, and hexagon brand elements were used as the building blocks to make the package designs purely unique. Product environmental graphics, studio, and lifestyle photography all feature the modern, science-based sensibility of the ASEA brand.  

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asea-drinking
asea-pouring
asea-patio
asea-geometric
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serum-blues
serum-tile

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