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When you eat Butcher’s Bunches Handcrafted Preserves you’re tasting the blush of summer—a blending of unexpected but beguiling no-sugar-added flavors sourced mainly from local farmers and producers. With such a unique way of creating flavor profiles, they needed a brand and packaging system that had just the right amount of healthy, playful energy as their products.

We partnered with founder and Chief Executive Jammer Liz Butcher to craft just that. By combining custom illustrations, bold colors, and a pinch of vintage charm, the packaging jumps off the shelf and communicates loud and clear that these are jams not just destined for toast. They're the perfect addition to pancakes and waffles, spread over cheesecake, spooned over ice cream, or eaten straight from the jar.

When you eat Butcher’s Bunches Handcrafted Preserves you’re tasting the blush of summer—a blending of unexpected but beguiling no-sugar-added flavors sourced mainly from local farmers and producers. With such a unique way of creating flavor profiles, they needed a brand and packaging system that had just the right amount of healthy, playful energy as their products.

We partnered with founder and Chief Executive Jammer Liz Butcher to craft just that. By combining custom illustrations, bold colors, and a pinch of vintage charm, the packaging jumps off the shelf and communicates loud and clear that these are jams not just destined for toast. They're the perfect addition to pancakes and waffles, spread over cheesecake, spooned over ice cream, or eaten straight from the jar.

When you eat Butcher’s Bunches Handcrafted Preserves you’re tasting the blush of summer—a blending of unexpected but beguiling no-sugar-added flavors sourced mainly from local farmers and producers. With such a unique way of creating flavor profiles, they needed a brand and packaging system that had just the right amount of healthy, playful energy as their products.

We partnered with founder and Chief Executive Jammer Liz Butcher to craft just that. By combining custom illustrations, bold colors, and a pinch of vintage charm, the packaging jumps off the shelf and communicates loud and clear that these are jams not just destined for toast. They're the perfect addition to pancakes and waffles, spread over cheesecake, spooned over ice cream, or eaten straight from the jar.

When you eat Butcher’s Bunches Handcrafted Preserves you’re tasting the blush of summer—a blending of unexpected but beguiling no-sugar-added flavors sourced mainly from local farmers and producers. With such a unique way of creating flavor profiles, they needed a brand and packaging system that had just the right amount of healthy, playful energy as their products.

We partnered with founder and Chief Executive Jammer Liz Butcher to craft just that. By combining custom illustrations, bold colors, and a pinch of vintage charm, the packaging jumps off the shelf and communicates loud and clear that these are jams not just destined for toast. They're the perfect addition to pancakes and waffles, spread over cheesecake, spooned over ice cream, or eaten straight from the jar.

When you eat Butcher’s Bunches Handcrafted Preserves you’re tasting the blush of summer—a blending of unexpected but beguiling no-sugar-added flavors sourced mainly from local farmers and producers. With such a unique way of creating flavor profiles, they needed a brand and packaging system that had just the right amount of healthy, playful energy as their product.

We partnered with founder and Chief Executive Jammer Liz Butcher to craft just that. By combining custom illustrations, bold colors, and a pinch of vintage charm, the packaging jumps off the shelf and communicates loud and clear that these are jams not just destined for toast. They're the perfect addition to pancakes and waffles, spread over cheesecake, spooned over ice cream, or eaten straight from the jar.

Scope of Work
Creative Strategy
Competitive Research
Brand Identity & System
Packaging Design
Marketing Collateral
Illustration
Photography
Copywriting

Scope of Work
Competitive Research
Brand Strategy
Brand Identity
Art Direction
Packaging Design
Print Collateral
Illustration
Photography
Copywriting

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Healthy Portions of Illustration
Custom illustrations of the product's natural ingredients are sprinkled generously throughout the packaging. One unique challenge we found along the way was how to illustrate the raspberry, a reoccurring ingredient in many of the jams, to not appear redundant. The solution was to use various illustrative styles and then harmonize the product line through color, pattern, and labeling elements, creating a packaging system that looks and feels as hand-crafted as the product itself.

Healthy Portions of Illustration
Custom illustrations of the product's natural ingredients are sprinkled generously throughout the packaging. One unique challenge we found along the way was how to illustrate the raspberry, a reoccurring ingredient in many of the jams, to not appear redundant. The solution was to use various illustrative styles and then harmonize the product line through color, pattern, and labeling elements, creating a packaging system that looks and feels as hand-crafted as the product itself.

Healthy Portions of Illustration
Custom illustrations of the product's natural ingredients are sprinkled generously throughout the packaging. One unique challenge we found along the way was how to illustrate the raspberry, a reoccurring ingredient in many of the jams, to not appear redundant. The solution was to use various illustrative styles and then harmonize the product line through color, pattern, and labeling elements, creating a packaging system that looks and feels as hand-crafted as the product itself.

Healthy Portions of Illustration
Custom illustrations of the product's natural ingredients are sprinkled generously throughout the packaging. One unique challenge we found along the way was how to illustrate the raspberry, a reoccurring ingredient in many of the jams, to not appear redundant. The solution was to use various illustrative styles and then harmonize the product line through color, pattern, and labeling elements, creating a packaging system that looks and feels as hand-crafted as the product itself.

Healthy Doses of Illustration
Custom illustrations of Butcher’s Bunches many natural ingredients are sprinkled generously throughout the packaging. One unique challenge we found along the way was how to illustrate the raspberry, a reoccurring ingredient in many of the jams in the product line, to not appear redundant. The solution was to create a broad spectrum of illustrative styles and harmonizing the product line through color and pattern, resulting in a product line that looks and feels as hand-crafted as the product itself.

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Playful Tone
For Butcher’s Bunches, saying what they’re all about is just as important as showing it. To round out the brand, a witty and honest tone of voice was blended into every touchpoint. Everything from product descriptions, packaging elements, print collateral, environmental graphics, and their social presence speaks in this tone. 

And for that extra personal touch, the ability to customize a message was needed. Stamps with quippy sayings about their craft were created and are applied wherever they feel an extra morsel is needed.

Playful Tone
For Butcher’s Bunches, saying what they’re all about is just as important as showing it. To round out the brand, a witty and honest tone of voice was blended into every touchpoint. Everything from product descriptions, packaging elements, print collateral, environmental graphics, and their social presence speaks in this tone.

And for that extra personal touch, the ability to customize a message was needed. Stamps with quippy sayings about their craft were created and are applied wherever they feel an extra morsel is needed.

Playful Tone
For Butcher’s Bunches, saying what they’re all about is just as important as showing it. To round out the brand, a witty and honest tone of voice was blended into every touchpoint. Everything from product descriptions, packaging elements, print collateral, environmental graphics, and their social presence speaks in this tone.

And for that extra personal touch, the ability to customize a message was needed. Stamps with quippy sayings about their craft were created and are applied wherever they feel an extra morsel is needed.

Playful Tone
For Butcher’s Bunches, saying what they’re all about is just as important as showing it. To round out the brand, a witty and honest tone of voice was blended into every touchpoint. Everything from product descriptions, packaging elements, print collateral, environmental graphics, and their social presence speaks in this tone.

And for that extra personal touch, the ability to customize a message was needed. Stamps with quippy sayings about their craft were created and are applied wherever they feel an extra morsel is needed.

Playful Tone
For Butcher’s Bunches, saying what they’re all about is just as important as showing it. To round out the brand, a witty and honest tone of voice was blended into every touchpoint. Everything from product descriptions, packaging elements, print collateral, environmental graphics, and their social presence speaks in this tone.

And for that extra personal touch, the ability to customize a message was needed. Stamps with quippy sayings about their craft were created and are applied wherever they feel an extra morsel is needed.

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“Kyle has taken rough chicken scratches from our minds and created beautiful shelf-ready artwork for products that tell the story of our life’s passion in a way that no other person can mimic. Whoever coined the phrase, an image speaks a thousand words had to have known Kyle.”

Liz Butcher, Founder and Chief Executive Jammer, Butcher's Bunches

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