the-meat-hero

The MEAT is a workshop designed to help marketers cut through the fat and get to the meat of successful social media marketing. We couldn’t help but go hog-wild in the creation of a brand identity and event materials that could easily have been lifted right out of the local butcher shop. Invitees receive a save-the-date butcher’s ticket and a mailer featuring a delightfully vintage depiction of backyard grilling, complete with high-waisted plaid shorts and tube socks. And best of all, workshop attendees receive a meat package complete with an apron and a slab of meat booklet all bundled up in custom-designed butcher paper.

Scope of Work
Brand Identity
Packaging Design
Marketing Collateral
Environmental Graphics
UX/UI Design
Presentation Design
Illustration

the-meat-brand identity
the-meat-brand-identity-concepts
the-meat-photos

The Complete Package
There’s no mincing words here, we used every detail we could think of from the bloodiest of blue collar trades. Butcher’s paper in both white and blue, rubber stamps, twine, next-in-line tickets, a starch white apron, stickers, and of course a good old meat texture. With just one color and a couple vintage images you’d think Alice’s Sam had just paid a visit.

The Complete Package
There’s no mincing words here, we used every detail we could think of from the bloodiest of blue collar trades. Butcher’s paper in both white and blue, rubber stamps, twine, next-in-line tickets, a starch white apron, stickers, and of course a good old meat texture. With just one color and a couple vintage images you’d think Alice’s Sam had just paid a visit.

The Complete Package
There’s no mincing words here, we used every detail we could think of from the bloodiest of blue collar trades. Butcher’s paper in both white and blue, rubber stamps, twine, next-in-line tickets, a starch white apron, stickers, and of course a good old meat texture. With just one color and a couple vintage images you’d think Alice’s Sam had just paid a visit.

the-meat-collage
the-meat-mailer
the-meat-mailer-detail
the-meat-apron
the-meat-tickets
the-meat-package
the-meat-package-closed
the-meat-package-opening
the-meat-package-halfopen
the-meat-package-open
the-meat-assembly-1
the-meat-assembly-2
the-meat-assembly-3

Juicy Content
During the workshop attendees used this prime cut of meat to delve into the subtleties of leveraging social media as a marketing tool to promote their product and service. Social media branding, content creation, responding, and lead generation are just a few of the juicy topics discussed throughout. A booklet meant to be a quirky keepsake and a viable tool ended up being a smash hit with workshoppers who chewed on and on about it.

Juicy Content
During the workshop attendees used this prime cut of meat to delve into the subtleties of leveraging social media as a marketing tool to promote their product and service. Social media branding, content creation, responding, and lead generation are just a few of the juicy topics discussed throughout. A booklet meant to be a quirky keepsake and a viable tool ended up being a smash hit with workshoppers who chewed on and on about it.

the-meat-cover
the-meat-spread1
the-meat-spread2
the-meat-spread3

Slice and Dice
Just as a butcher expertly slices that fine cut, we looked at all the fine details to make this brand look as rich and authentic as it needed to be. The devil is most certainly in the details of the many cow, pig, and chicken illustrations that help make this brand all marbeled and good.

the-meat-graphic
the-meat-cow
the-meat-poster

"I can say without question that Kyle Harris is one of the most talented creatives I have ever come across. He has an intuitively creative mind and a sound brand understanding that combined to make the experience for this workshop truly resonate."

Matt Castleberry, Business Development Director, Jibe

I can say without question that Kyle Harris is one of the most talented creatives I have ever come across. He has an intuitively creative mind and a sound brand understanding that combine to make solutions that truly resonate.

Matt Castleberry, Business Development Director, Jibe

I can say without question that Kyle Harris is one of the most talented creatives I have ever come across. He has an intuitively creative mind and a sound brand understanding that combine to make solutions that truly resonate.

Matt Castleberry, Business Development Director, Jibe

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