PROJECT

THE MEAT

OVERVIEW

The MEAT is a workshop designed to help marketers cut through the fat and get to the meat of successful social media marketing. We couldn’t help but go hog-wild in the creation of a brand identity and event materials that could easily have been lifted right out of the local butcher shop. Invitees receive a save-the-date butcher’s ticket and a mailer featuring a delightfully vintage depiction of backyard grilling, complete with high-waisted plaid shorts and tube socks. And best of all, workshop attendees receive a meat package complete with an apron and a slab of meat booklet all bundled up in custom-designed butcher paper.

INDUSTRY

Agency

OUR INVOLVEMENT

Branding, Packaging, Illustration, Print Design, Environmental Graphics, UX/UI 

The-Meat-Logos
The-Meat-Logo-Options
The-Meat-Mood-2

The Complete Package
There’s no mincing words here, we used every detail we could think of from the bloodiest of blue collar trades. Butcher’s paper in both white and blue, rubber stamps, twine, next-in-line tickets, a starch white apron, stickers, and of course a good old meat texture. With just one color and a couple vintage images you’d think Alice’s Sam had just paid a visit.

The Complete Package
There’s no mincing words here, we used every detail we could think of from the bloodiest of blue collar trades. Butcher’s paper in both white and blue, rubber stamps, twine, next-in-line tickets, a starch white apron, stickers, and of course a good old meat texture. With just one color and a couple vintage images you’d think Alice’s Sam had just paid a visit.

The Complete Package
There’s no mincing words here, we used every detail we could think of from the bloodiest of blue collar trades. Butcher’s paper in both white and blue, rubber stamps, twine, next-in-line tickets, a starch white apron, stickers, and of course a good old meat texture. With just one color and a couple vintage images you’d think Alice’s Sam had just paid a visit.

The-Meat-Package
The-Meat-Invitation
The-Meat-Invite-Detail
The-Meat-Apron
The-Meat-Tickets
The-Meat-Package-Papers
The-Meat-Open-1
The-Meat-Open-2
The-Meat-Open-3
The-Meat-Open-4
The-Meat-Wrapping-1
The-Meat-Wrapping-2
The-Meat-Wrapping-3

Juicy Content
During the workshop attendees used this prime cut of meat to delve into the subtleties of leveraging social media as a marketing tool to promote their product and service. Social media branding, content creation, responding, and lead generation are just a few of the juicy topics discussed throughout. A booklet meant to be a quirky keepsake and a viable tool ended up being a smash hit with workshoppers who chewed on and on about it.

Juicy Content
During the workshop attendees used this prime cut of meat to delve into the subtleties of leveraging social media as a marketing tool to promote their product and service. Social media branding, content creation, responding, and lead generation are just a few of the juicy topics discussed throughout. A booklet meant to be a quirky keepsake and a viable tool ended up being a smash hit with workshoppers who chewed on and on about it.

the-meat-cover
the-meat-spread1
the-meat-spread2
the-meat-spread3

Slice and Dice
Just as a butcher expertly slices that fine cut, we looked at all the fine details to make this brand looks as rich and authentic as it needed to be. The devil is most certainly in the details of the many cow, pig, and chicken illustrations that help make this brand all marbeled and good.

Slice and Dice
Just as a butcher expertly slices that fine cut, we looked at all the fine details to make this brand look as rich and authentic as it needed to be. The devil is most certainly in the details of the many cow, pig, and chicken illustrations that help make this brand all marbeled and good.

the-meat-graphic
the-meat-cow
the-meat-poster

Kyle Harris Design is an award-winning
branding + design studio.