Via
The way to wellness.
+ Project Story & Info
The body is amazing, capable of incredible things. But sometimes, even with the best diet and exercise routine, it needs a little extra help to unlock its full potential. Via nutritionals deliver essential nutrients to fill in the gaps in nutrition and support long-term health. From improvements in physical performance, to maintaining healthy skin and joints, to supporting healthy aging, Via products have everything the body needs to help elevate overall health and help it become its best self.
Via answers the demand for effective supplements with cutting-edge products that are different from anything else out there so it was important for us to deliver on a comprehensive brand that met that same brief. Each Via product is highly formulated with all-natural, highly bioavailable nutrients for complete cellular health and nutrition, so highly formulated assets, collateral, and content were needed to represent these premium products.
We worked with Via from its inception—naming the product line, the products, and helping them establish their brand purpose, brand promise, and brand personality. Then used that strategy as the basis to deliver solutions for a memorable product launch that helped them get off to a great start, generating over $3M in their first year in business and setting them on a path that has helped them grow an average of 25% year over year throughout the five years since their launch.
Services: Creative Strategy, Brand Strategy, Brand Architecture, Print Design, Campaign Development, Packaging, Retail Experience, Environmental Graphics, Photography Art Direction
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Kyle Harris Design is an award-winning
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