Denik
Art can change the world.
+ Project Story & Info
Art can change the world. Denik doesn’t just say that, they truly believe it. Makers of artist-designed notebooks, a custom notebook offering, and art prints, their unique business model allows consumers to team up in support of global education by purchasing one of their products.
Denik is the cool kid in the world of blank notebooks, but their products are anything but blank. They’re often given as a gift to a client, a giveaway to a social media following, or even sold in an artist’s online store. Even some of the world’s biggest brands have a Denik-produced notebook in their arsenal.
We worked with Denik on a comprehensive overhaul of both their visual and online presence—leading to a 4x increase in brand value. Their brand is a living thing, with a system of collaged elements, textures, and illustrative styles that speaks to the variety of their offering. Even photography we shot for them showcases the diverse use of a notebook in a memorable way.
Their website is as much visual storytelling as it is a way to purchase a product. With the redesign of their website they achieved a 10% rise in time users were staying on their website. We also imcorporated marketing funnels into their pages, helping them double their online orders. And we refreshed their most lucrative product—a custom notebook and art print interface, which went from generating $250k/month to $700k/month.
We also provided strategy for digital advertising, email, and social media campaigns and used this strategy as the basis of launching core product line extensions, new features offered, and additions to their featured artist’s product lines. We led the launch of 30 artist’s product lines with work including launch strategy, creative strategy, ad campaigns, email campaigns, digital design, social media visuals, copywriting, illustration, and photography.
Services: Brand Architecture, Creative Strategy, Marketing Strategy, Launch Strategy, Ad Campaigns, Website Design, Digital Product Design, Print Design, Illustration, Photography
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Kyle Harris Design is an award-winning
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