Denik – Kyle Harris Design

CLIENT

DENIK

OVERVIEW

Art can change the world. Denik doesn’t just say that, they truly believe it. Makers of artist-designed notebooks and a custom notebook offering, their unique business model allows consumers to team up in support of global education by purchasing one of their products. Denik is the cool kid in the world of blank notebooks, but their products are anything but blank. They’re often given as a gift to a client, a giveaway to a social media following, or even sold in an artist’s online store. Even some of the world’s biggest brands have a Denik notebook in their arsenal.

We worked with Denik on a comprehensive overhaul of both their visual and online presence. Their brand is a living thing, with a system of collaged elements, textures, and illustrative styles that speaks to the variety of their offering. Photography showcases the diverse use of a notebook in a memorable way. And their website is as much visual storytelling as it is a way to purchase a product.

In addition to crafting an engaging brand and website we also provided marketing and advertising strategy for digital advertising, email, and social media campaigns. This strategy serves as the basis of launching core product line extensions, new features offered, and additions to their featured artist’s product lines.

INDUSTRY

Office & Stationery

OUR INVOLVEMENT

Brand Architecture, UX/UI, Digital Product Design, Print Design, Illustration, Photography