Did it begin on the playground at the end of your block? Was it ignited when you witnessed an arena-full of fans brought roaring to their feet by a spectacular dunk? Were you filled with intense loyalty to your university's tradition? For the Dream Team?

 

For Reebok, dedication to the game of basketball, from grassroots through the brilliance of the professional game, is a driving, all-encompassing passion. Through its universal and unrivalled sponsorship of all things basketball, Reebok is an ever-present, dominant force in developing men and women of all ages, skill levels, and nationalities who want to play, coach, promote, and live the game.

 

It's a basketball world, and Reebok is uniting it under one dedicated company, one authentic brand. From authentic basketball apparel, uniforms, warm-ups, footwear and caps to the NBA, WNBA, USA Basketball, collegiate programs, the AAU, All-Star Events, and Grassroots programs across the world.

 

From junior through professional levels, they provide sharply-defined, technically-advanced performance products for players, programs, and teams who know where they want to be and know how to get there.

 

Wanting to extend their reach in basketball even further, Reebok had a vision of being able to sell more basketballs with the help of a unique, Reebok-branded basketball system. We led the launch of this basketball system product line, including brand development to OOH campaigns to product designs, and provided launch strategy, creative direction, and design recommendations.

When the product line made it to stores they sold at a rate that helped them achieve their 1 year goal in 3 months. It was the top-selling basketball system at both Costco and Dick’s Sporting Goods. And they also saw a 20% increase in sales of basketballs, helping them achieve their initial vision.

Services: Creative Strategy, Brand Strategy, Brand Architecture, Print Design, Campaign Development, Packaging, Apparel Design, Environmental Graphics, Photography Art Direction