The founders of Boundfull wanted to give other moms and dads like them an easy and beautiful way to write down memories with their children. Their vision was for parents to have journals bound full of memories. Their motto—that your little ones are worth writing for.

Starting with the identity, we sketched a rough and tumble bounded B symbol and then wrapped a vibrant and playful brand around it. Cheeky abstract shapes in bold colors help set the tone with their energetic and quirky presence. And candid photography conveys a sense of authenticity like you’re right there being part of the story written.

The journal was a joy to design. Unique in nature with the child’s name on the cover and every page, we created an editorial layout with bold typography and painterly touches throughout. All finished off with a collection of illustrated covers to choose from in floral, modern, and abstract styles.

Services: Brand Architecture, Print Design, Advertising, Illustration, Photography